Ariel Hudes is Head of Pace Verso, the gallery’s Web3 arm. Hudes spearheaded the development of Pace Verso from its inception, helping position Pace as the leading art gallery in Web3. She has worked closely with Pace artists, including Jeff Koons, Loie Hollowell, Robert Whitman and others, to realize their boundary-pushing NFT projects with Pace Verso. She led the formation of Verso’s celebrated partnership with Art Blocks, through which the two companies together release generative art projects by Pace artists on the Art Blocks platform. Many of the projects Hudes has produced have included charitable giving components, leading to over $800,000 in donations to organizations such as Planned Parenthood and the NAACP. Prior to her tenure at Pace, Hudes worked as a Project Leader at the Boston Consulting Group and received her MBA from Yale University. Her interest in digital art began nearly 15 years ago at Brown University, where she studied under and collaborated with Mark Tribe, who founded Rhizome, a digital art platform with close ties to the genesis of NFT technology.