The NFT ecosystem is a highly competitive arena that rewards longevity in the community, strong social media, and an existing fan base.
But at the beginning, the new socioeconomic paradigm of NFTs, which was unlike anything that existed in the traditional art world whether fine or commercial, had yet to be proven. It required a radical change of mindset.
What is important about María’s story is not that she bought a house, but that she exemplifies how this technology can level the playing field under the right conditions.
Efforts to diversify the crypto art community are essential not only to ensure greater fairness and inclusivity but because cultural diversity enriches the ecosystem with an art of greater depth and dimensionality, which in turn produces a more culturally relevant, and a more vibrant, global art movement.
NFTs have allowed me to meet people who are now important in my life, with whom I have relationships of respect, trust, and friendship. They have also allowed me to live a little more financially free in the sense that I have been able to cut back on my work as a commissioned graphic designer in order to devote myself to art.
I paid my debts, moved to a new apartment; I can now travel, I eat better, and I invested a lot in materials to work on illustration, animation, film, and music. I live with a lot less stress. NFTs let me make a living from what I really want to do.
Now I am my own gallerist, and I decide what to show without other people’s filters. My economic independence allows me to set the price I think my work is worth. I used to charge what “clients could afford to pay.” Besides giving me great satisfaction, this takes me out of the vicious circle of having to charge low prices even though the art is worth it.
Yehudit Mam is the co-founder of dada.art and the writer of Quién te manda (2022), the first book designed as an NFT. She is the co-founder of dada.art, a collaborative community of digital artists and pioneer in the field of NFTs. Mam has written film criticism for La Jornada Semanal, and articles for Reforma and El Financiero as well as English-language magazines Saveur and Out. She was born and raised in Mexico City and currently lives in New York.