Merel van Helsdingen
curator.
Merel van Helsdingen founded Nxt Museum in 2020 as the first museum dedicated to new media art in The Netherlands, bringing together arts and technology. She seeks to push the limits of what a museum can be in the digital age by bridging the gap between the digital and physical worlds while offering space for research, education, experiment, and creation. She has actively promoted digital artists and Web3 since the early days of the NFT space and has collected NFTs herself since 2020. She has worked at Apple, BBH Global, and PVH on digital marketing strategy, business development, and cultural partnerships with music and entertainment companies such as Disney, Rovio, Universal Music, and YouTube between London and Amsterdam. She sits on the advisory boards of several digital and cultural initiatives including Schemerlicht Festival and Stichting Door!
From The Currency of Rarity, November 2022
