Barbara Nigro
Barbara Nigro is Lecturer in Fashion Communication with over sixteen years’ experience in international retail working for high street multinational brands such as Marks and Spencer, H&M, and Mango in more than twenty countries. Throughout her professional career, she has played a pivotal role in bringing innovative business solutions, leading several projects focusing on the introduction of innovative store design and customer experience propositions, consistent international branding, omnichannel communication, and integrated technology-driven customer journey strategies into an international franchise business model. Barbara’s research interests lie in the future of retail and integrated technology-driven customer experience solutions, innovative customer engagement strategies, fashion psychology, and the impact of AI on consumer behavior.
From How Can Universities Adapt to Web3?, April 2023
