In contrast to the FOMO-inducing side events that populate many fairs and biennials, the new space is a “five-minute-walk” environment designed to sustain the summit’s core culture, where a crypto founder might easily wander into an immersive art show or an artists’ panel discussion.

Karp hopes to address a long-standing issue where “the crypto world was seeing us as an art event, and the art world was seeing us as a crypto event.”

“The new venue, [...] and the fact that we are increasing the relationship with Fanny and 100 collectors, as official curators, and also collaborating with Nina and Arab Bank Switzerland,” Karp says, “show a direction where we have a vehicle that is more easily understandable to the art world.”

The presence of artists, curators, and collectors at the summit is key, Lakoubay says. “People don’t just come for the art, they also come to see each other, and most of the artists are also speaking.”

NFC, spurred on by working in a new industrial space, Lakoubay says, is looking “to define a native way to display digital art”, and aiming to get away from gallery-like three-white-wall booths in order to “find our own system within the digital art ecosystem”.

For Roehrs having “this beautiful building” provides a setting where ABS, which previously ran its annual prize in a villa at a distance from the summit, “could move in with NFC Lisbon and have a space in which we can present art in a way we would like to present it. And in a very unique way because there’s nothing more attractive, somehow, than escaping the white cube”.

“This is going to be fun,” Lakoubay says. “I think we’re bringing back the fun part that has been lost in the art world.”

Louis Jebb is Managing Editor at Right Click Save.