It has been DADA’s experience through several crypto “dips” since 2017 that when the market cools down, innovation heats up, and creativity is restored. With the incessant noise of speculation no longer a distraction, artists continue to create, weathering the storm.
Zeroone creates an alternative form of FOMO that is detached from market considerations. In many ways, it is a generous experience, one that resembles what we have been doing with DADA for almost ten years, which, at its core, is about giving — you give and get back in return, with creativity as the principal currency.
The concern of the naysayers is that zeroone conditions artists to give away their art for free, thereby devaluing the artists and crypto art in general. This might have some validity if the sole focus of art-making were financial gain.
The dissent derives from established artists who have already benefited from their long-term participation in the space. I don’t see struggling artists or unknown artists objecting. Why would they? Zeroone may open doors for them and get them noticed.
Eventually, zeroone may create monetary value, with all the joy and grief this brings, but for now, many are receiving pure joy from it — something that has been sorely missing from the crypto art community through this long market hibernation.
Yehudit Mam is the writer of Quién te manda (2022), the first book designed as an NFT and soon to be released in English as Serves You Right. She is also co-founder of dada.art, a collaborative community of digital artists and pioneers in the field of NFTs. Mam has written film criticism for La Jornada Semanal and articles for Reforma and El Financiero, as well as English-language magazines, Saveur and Out. She was born and raised in Mexico City and currently lives in New York.