Erick Calderon (Snowfro)

Erick Calderon , better known as Snowfro , is an entrepreneur, artist, and technology enthusiast born in Mexico City and residing in Houston, Texas. He spent the first 18 years of his career operating a boutique ceramic tile company named La Nova Tile, working with high-end architecture and interior design projects across the United States. In 2020, he founded Art Blocks as a platform for on-demand generative art on the Ethereum blockchain. He released his own artwork, Chromie Squiggle — an algorithmic edition of 10,000 NFTs — as the first project on the Art Blocks platform. Calderon is a tireless advocate of NFTs as a technology, and is dedicated to elevating generative art as a medium of expression within the world of contemporary art.

From The Art of the Game, August 2025